Greetings from Packt!!
Founded in 2004 in Birmingham, UK, Packts mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. For more information you can visit our website www.packtpub.com
We are currently hiring for the role of Author Engagement Executive with our organization.
This is a new role in our newly formed Marketing and Engagement for publishing team. As this new Packt team designs and implements new strategies to:
Develop and promote a value led author proposition that convinces them to start / remain working with Packt.
Develop a thorough understanding of authors and their motivations to build a robust, scalable author journey and experience.
Launch a range of activities that encourage author participation and engagement, whilst providing them with exposure.
This role will play a vital role in bringing all of this together, whilst supporting our authors in promoting their work & enjoy their tenure with Packt. You will be key to driving title revenue via authors.
Driving Packt Revenue through the Author Base-
Working with the available author self-promotion tool-kit, create a unique self-promotion plan for significant authors & coach/direct them how to implement the actions. Encourage the author to publish information on his blog/website and other relevant sources such as forums and social channels with the aim of generating title sales.
Listen to other ideas from authors and use this to continually improve the self-promotion toolkit.
Work with authors to encourage them to participate fully in marketing activities we launch that will include author exclusive discounts, direct campaigns and PR of their titles.
Conduct continuous research to identify and then contact relevant and authoritative sites to author titles, encouraging these sites to either review the title or post content that we supply them with.
Use authors as an appropriate source of book reviewer and blogger websites.
Encourage Author Participation in Content Requirements –
Act upon the requests of Marketing or Content to engage with particular authors or subsets of authors to gain their agreement to participate in content requirements such as author interviews, author blogs and author videos.
Ensure that authors expectations and time are managed effectively.
Ensure authors understand the full benefits of participating, using assets supplied to you as support.
Manage and effective handover of the author from you to the relevant content teams.
Author Experience Improvements-
Be responsible for, with the approval of your line manager, surveying authors / conducting author focus groups to identify issues in their Packt experience that require process change / marketing collateral support.
Be able to build reports to summarise the analysis for distribution and discussion.
Continually monitor if appropriate actions are taken to improve the experience and escalate if they are not.
Identify if the changes made have improved the experience four our authors.
Ensuring Author Enquiries and Applications are Dealt with Promptly –
Manage all the author escalations and provide quick solutions to any problems and queries to create positive author satisfaction.
Acknowledge, respond and manage author applications through Packt Author Website, ensure that authors applications are processed in a professional and timely manner.
Manage author queries and escalations related to Advances/Royalty payments in a swift and professional manner.
Assisting different teams (Acquisition, Development, Production etc) when they require intervention to resolve author issues.
Ensure all escalated queries re author contracts are answered swiftly and effectively.
Acknowledging all issues/concerns raised by the Authors via Author Surveys.
Act as a Key Member of the Publishing Team –
Collaborate with the editorial team to understand more about the authors that you deal with, the book/video they have produced and its target audience.
Continuously liaise with the publishing team to update them on the actions you have taken and the author conversations you have had
Act as a gateway for ideas flowing through from Publishing about how to improve author experience and marketing.
Data Capture & Reporting –
Ensure data is captured accurately and in a timely manner in EPIC.
Preparing and sharing reports to all relevant stakeholders for all Packt Author Website submissions and Queries.
Produce regular reports that compare the plan targets against actual, and identify problems and actions.
Packt is a rapidly growing company that provides high quality training in books, videos, online courses and more. There are many opportunities for growth within Packt. Along with competitive salary and ample career progression opportunities; we provide an excellent environment for learning and skills development. In Addition:
We are a team of enthusiastic people who love the work we do.
We do not have a formal dress code in the office.
We do not have shifts; its a regular day job with work from home benefit.
We do not work on weekends and have flexible working hours.
Kindly send your updated resume on PayGround.in if the profile interests you.
You can walk in to our office only from Monday to Friday between 9.30 am to 1 pm and meet Halsey Furtado.
Plot No 103, Arena House, Third Floor, Road No.12,
Opposite Saffron Spice Hotel, MIDC, Andheri (East) Mumbai- 400093.